Product
Digital & Physical Products Apps UX Design
Great products create happy and loyal customers.
What makes a great product?
Product design is no longer just about physical products. Our world is becoming increasingly digital, and this also applies to the products we use. But whether digital or physical, a great product is based on great design. If a product helps the user to intuitively solve a need or a problem – perhaps even finding a better solution than intended – then this is certainly no coincidence, but the result of hard work, clever thinking and good design. If it is aesthetically pleasing and has a deeper meaning too – then you are dealing with great design.
User centered design
A good designer has always thought about the user of the product. Yes, there was a time with expensive, impressive but useless or uncomfortable design icons. But I hope those days are over. Today, everyone knows that customers prefer products that are easy and fun to use.
to your existing and potential customers, understand their hopes, fears and dreams. Because ultimately, they decide with their purchasing decisions on the success of your company.
Testing
Globalisation and the oversupply of products have intensified competition. Monopolies are shrinking, and the days when a company invested years and a lot of money in developing new products in isolation are over. Today, almost every company tests its products during the development process in real life, with real users. And yes, you should do the same.
What is my approach to designing a product?
I start by focussing on the problem. Do we fully understand the problem that we are trying to solve? Are we asking the right questions?
Once I have a clear understanding of the problem, I develop ideas and concepts, analyse competing products and put ideas into the context of the market.
Next I scale it into the future. What will the task and our product look like in 10 years? What are the next logical development steps and functions? How can we improve this product for our users?
Now it is time for a prototype. What are our core features? Which parts are not decided yet? Testing helps us look for weak spots – observing our potential customers can lead to suprising insigts.
If our prototype works, we can start developing our product.
Testing with future users ensures that the product we have created is not just a solution, but the right solution.
