Communication Design Concept & Campaign Graphic Design
App & Digital Product Product Design UX Design
I am a Berlin-based designer, illustrator and author. I studied fine art and design at the Escuela National de artes plasticas in Guatemala, the Nagoya Zokei University in Japan and the Bauhaus University in Germany. Born in Munich to a Dutch mother and a Transylvanian father, I grew up in Cologne and now live and work in Berlin.
From strategy to implementation – I am a comprehensive communication designer. My greatest strengths are creativity, professional excellence and curiosity. My knowledge of design, art and writing forms the ideal mix of strategy, creativity and storytelling. I am here to help make your business shine.
I designed for Amnesty International, The Federal German Environment Agency, The Federal German Ministry of the Interior, Free University of Berlin, Oxfam, terre des hommes, scoyo, Bosch, wonderkind, Stiftung Kinder forschen, NFP marketing & distribution, teamworx, Compact Verlag, Mercedes Benz, AMG, Ravensburger, Cornelsen, Gruner und Jahr & many more.
I believe that creativity means connecting things. The more disciplines you master, the more connections you can make. As Abraham Maslow said: “If the only tool you have is a hammer, you tend to see every problem as a nail.”
Teaching Keynotes Speaker at The Kids Want Mobile conference, Lecture and Workshop at the Tokyo Kogei University, Teachings at the Design Akademie Berlin, Lecture at the Ministry of Economics, Climate Protection, Energy & National Planning in Mainz and many more.
Exhibitions Artdirectors Club Germany, Pictoplasma, Galeria Clotilde Barcelona, Kunsthalle Weimar, DMY Berlin, Gaswerk Weimar, Yada-Gallery Nagoya Japan, Empoli Gallery Italy, Museum fur angewandte Kunst in Köln & more.
Publications Novum Germany, Form Germany, Page Germany, young-germany.jp, spiegel.de, Unicato MDR Television, IdN Hong Kong, slanted Germany, Freistil, Global Innovation Report – GDR London, Gloss Brazil, ComputerArtsProjects Britain, 36 Russia, Urban Denmark, Flair Belgium, Pictoplasma Germany, gob magazine Brazil, designmadeingermany, LIV’Holland, drawn.ca, cpluv.com, iza.ne.jp, netdiver.net, ehrensenf.de, notcot.org, trend.gyao.jp, delicious.com, ecrans.fr & more.
Good design creates clarity, sparks joy and performs effortlessly. It underlines your professionalism – professionalism creates trust.
It generates added value, is aesthetically pleasing and enriches our lives. It might not always be obvious – but I assure you, you would notice its absence.
And yes, aesthetics matter – beauty works like a charm – it makes us want to be close to it and helps us to build a connection. A more aesthetic product is perceived to be more professional, more valuable and more capable.
A study by Donald Norman (2002) states that the more aesthetically pleasing a product is, the more user-friendly it is perceived to be. Apple’s products have proven this impressively. Although competing products were more user-friendly, customers preferred the more aesthetically pleasing Apple products, built up an emotional relationship with them and forgave them minor faults.
Good design has the ability to make complicated issues clear and usable. A good graphic design can explain quantum physics to children, a well-designed interface makes online banking usable for senior citizens.