Berlin Communication Design
From strategy to implementation, I am here to help make your business shine.
Schedule a free consultation and let’s make things happen!
Identity
Brand Strategy Design Consulting Corporate Design
Designing brand identities that resonate, inspire and drive success.
In today’s crowded marketplace with limited attention span, your brand identity is more crucial than ever. And it is not just about looking good –
it is about leaving an impression, telling your story and building a connection.
A well designed brand identity underlines your professionalism – professionalism creates trust. Trust builds a meaningful connection to your customers and finally drives your business.
What is my approach to designing a brand?
Discovery and strategy I start by understanding your business, your goals and your target audience from the ground up. Through research, questions and workshops, I get to the heart of your brand and set a strategic direction.
Creative exploration In this step, the strategy meets the future market. Based on the previous research, I develop an innovative concept that communicates your strengths and special features in the best possible way and gives your brand visibility.
Design development My design process is driven by creativity and innovation. It’s all about aesthetics, quality, uniqueness and recognizability. I take great care in designing the logo, color scheme and typography to give your identity a strong and unique face. Does the logo create an “aha” moment or make the viewer smile? Is it memorable? Is it inspiring?
Consistency and implementation A style guide clearly defines the use of the brand identity and enables everyone to make the design shine. A styleguide solves fears of contact and creates clarity for all desired platforms and user options. Because recognizability and quality are closely linked to consistency and the fulfillment of user expectations.
Design Consulting Anyone who relies too much on trends when developing their brand will soon no longer be fashionable. I would be happy to advise you on your existing design and help you to make it shine again.
Communication
Intelligence Driven Communication Design Concept & Strategy
Communication that doesn't just speak — it connects.
In an era of digital noise and AI-generated content, the challenge isn’t being seen; it’s being relevant. True communication requires more than just layout — it requires a psychological bridge between your idea and your audience’s needs.
I combine the speed and analytical depth of AI with the empathy and precision of human judgment. I develop communication strategies that are not only visually impressive, but also strategically sound and connect with the audience.
What is my approach to communication?
Intelligence-Driven Concepts: A great message starts with a smart idea. I use AI to stress-test concepts, explore diverse visual metaphors, and identify the most effective solution paths. This “augmented ideation” ensures that the final concept is resilient, innovative, and perfectly aligned with your goals.
Visual Systems & Precision: Consistency is the foundation of professionalism. I design comprehensive visual systems—from digital campaigns to complex graphic frameworks—that maintain total integrity across every touchpoint. Every line and every vector is intentional, ensuring your brand speaks with one clear voice.
Strategic Channel Logic: Efficiency means knowing exactly how and where to say it. I help you navigate the complexity of modern channels to find the smartest way to reach your audience. It’s about being effective, not just being everywhere. By focusing on quality and psychological impact, we ensure your message cuts through the noise.
Communicate Smart: In a world of more, I advocate for quality. I help your business leverage modern tools to communicate with higher impact, lower friction, and absolute clarity.
Product
App & Digital Product Product Design UX Design
From Tactile Objects to Digital Experiences – Bridging the Physical and Digital Worlds.
I see a product as a solution that lives in the hands or on the screens of people. Whether it is a physical object — a bottle, a game, or a specialized tool — or a digital platform, my goal is the same: to create products that are intuitive, purposeful, and flawlessly executed.
My expertise spans the entire spectrum of production. I am as comfortable with 3D software and milling machines as I am with complex app architectures and UX frameworks. I have built prototypes from scratch, navigated the intricacies of physical manufacturing, and designed large-scale digital learning platforms. This “all-media” experience allows me to think holistically about how a product functions in the real world.
What is my approach to products?
Augmented Research & Prototyping: I integrate AI as a powerful collaborator to tap into global knowledge, simulate user scenarios, and brainstorm innovative solutions. By using AI for rapid prototyping, I can test more ideas in less time, ensuring the final concept is the smartest possible answer to the problem.
UX Mastery & Behavioral Logic: Every product is a tool for human behavior. I apply deep UX expertise and a psychological understanding of user patterns to ensure every interaction – whether turning a physical knob or swiping a screen – is seamless and satisfying.
Industrial Precision & Art Direction: From the curve of a physical object to the layout of a digital interface, I maintain total control over the details. I bring the same precision to a milling file that I bring to a software UI. As your Art Director, I ensure the final product is not just functional, but a masterpiece of intentional design.
Illustration
Illustration & Storytelling Animation Character Design
Images communicate more directly than words.
Illustrations have the unique ability to bring stories to life. A well-designed illustration can evoke emotions and create an instant connection with your audience. Images communicate more directly than words – language is a learned sign system, and writing is a sign system for language.
In a complex world, it is not surprising that communication in our society is increasingly visual. Illustrations simplify communication, increase clarity, illustrate complicated issues and evoke deep emotions across language barriers. A few strokes convey what a thousand words cannot.
Hi, I am Peter Machat
I am a Berlin-based designer, illustrator and author. I studied fine art and design at the Escuela National de artes plasticas in Guatemala, the Nagoya Zokei University in Japan and the Bauhaus University in Germany. Born in Munich to a Dutch mother and a Transylvanian father, I grew up in Cologne and now live and work in Berlin.
What do you do?
I bring your communication to the point both in content and visual form. This conveys clarity, value, and professionalism, building trust. My knowledge of design, art and writing forms the ideal mix of strategy, creativity and storytelling. I am here to help make your business shine.
I designed for Amnesty International, The Federal German Environment Agency, The Federal German Ministry of the Interior, Free University of Berlin, Oxfam, terre des hommes, scoyo, Bosch, wonderkind, Stiftung Kinder forschen, NFP marketing & distribution, teamworx, Compact Verlag, Mercedes Benz, AMG, Ravensburger, Cornelsen, Gruner und Jahr & many more.
I believe that creativity means connecting things. The more disciplines you master, the more connections you can make. As Abraham Maslow said: “If the only tool you have is a hammer, you tend to see every problem as a nail.”
Teaching Keynotes Speaker at The Kids Want Mobile conference, Lecture and Workshop at the Tokyo Kogei University, Teachings at the Design Akademie Berlin, Lecture at the Ministry of Economics, Climate Protection, Energy & National Planning in Mainz and many more.
Exhibitions Artdirectors Club Germany, Pictoplasma, Galeria Clotilde Barcelona, Kunsthalle Weimar, DMY Berlin, Gaswerk Weimar, Yada-Gallery Nagoya Japan, Empoli Gallery Italy, Museum fur angewandte Kunst in Köln & more.
Publications Novum Germany, Form Germany, Page Germany, young-germany.jp, spiegel.de, Unicato MDR Television, IdN Hong Kong, slanted Germany, Freistil, Global Innovation Report – GDR London, Gloss Brazil, ComputerArtsProjects Britain, 36 Russia, Urban Denmark, Flair Belgium, Pictoplasma Germany, gob magazine Brazil, designmadeingermany, LIV’Holland, drawn.ca, cpluv.com, iza.ne.jp, netdiver.net, ehrensenf.de, notcot.org, trend.gyao.jp, delicious.com, ecrans.fr & more.
Why does it matter?
Good design creates clarity, sparks joy and performs effortlessly. It underlines your professionalism – professionalism creates trust.
It generates added value, is aesthetically pleasing and enriches our lives. It might not always be obvious – but I assure you, you would notice its absence.
And yes, aesthetics matter – beauty works like a charm – it makes us want to be close to it and helps us to build a connection. A more aesthetic product is perceived to be more professional, more valuable and more capable.
A study by Donald Norman (2002) states that the more aesthetically pleasing a product is, the more user-friendly it is perceived to be. Apple’s products have proven this impressively. Although competing products were more user-friendly, customers preferred the more aesthetically pleasing Apple products, built up an emotional relationship with them and forgave them minor faults.
Good design has the ability to make complicated issues clear and usable. A good graphic design can explain quantum physics to children, a well-designed interface makes online banking usable for senior citizens.
Thoughts on design
How to create great design?
How to stand out?
How to become more innovative?
What is a brand?
How to build up a brand?
What do I think of AI?
In short: AI expands my perspective and accelerates my exploration—but my human responsibility, psychological insight, and the pursuit of the “single right point” define the result.
In my practice, Artificial Intelligence is not a substitute for thinking — it is a powerful instrument for deeper insight, strategic clarity, and uncompromising quality. I see myself as a lifelong learner and an ideas person at heart; my curiosity drives me to constantly seek the smartest, most effective ways to bring a vision to life.
1. Research & Strategic Expansion
I integrate AI deeply into the early stages of my process as a high-speed research partner. I use it to uncover hidden insights, test hypotheses, and explore optimal solution paths. By collaborating with various AI systems to prototype ideas and subject my concepts to rigorous automated critique, I can explore more directions and sharpen my strategic focus before the first line is even drawn.
2. The Human Lens: Psychology & Empathy
Beyond tools and technology, my work is grounded in holistic, empathetic thinking. I draw heavily on my understanding of human psychology and communication behavior to ensure that every solution resonates emotionally and cognitively. While AI processes data, I interpret human needs, ensuring that the result connects meaningfully with people in a real-world context.
3. Precision Craftsmanship (The Vector Point)
While the strategy is AI-enhanced, the design remains strictly handcrafted. I work with extreme reduction and intentionality — down to the literal vector point. This level of mathematical accuracy, aesthetic restraint, and visual quality is something current AI cannot yet replicate. Every proportion and every decision is deliberate, born from human judgment and a commitment to perfection.
And by the way: Of course, I wrote this text in partnership with AI.