The creation of a brand
In the beginning there was a Liqueur. Tasty and promising, but yet just a drink. We needed a vision and a goal. We started to developed a brand. A brand that is black, strong, reduced, powerful … bold and german. We designed a visual language, a font, a Logo and a bottle. SCHWARZ was born.
Brand management, corporate identity, logo & product design for Schwarz
Michelstädter Rathausbräu & Jessica Schwarz
KONCEPT & DESIGN
Peter Machat mit und für Kugelfisch