The creation of a brand

In the beginning there was a Liqueur. Tasty and promising, but yet just a drink. We needed a vision and a goal. We started to developed a brand. A brand that is black, strong, reduced, powerful … bold and german. We designed a visual language, a font, a Logo and a bottle. SCHWARZ was born.

Brand management, corporate identity, logo & product design for Schwarz

Michelstädter Rathausbräu & Jessica Schwarz

Peter Machat mit und für Kugelfisch