Everyone is talking about the high level of CO2 emissions worldwide. The Federal Environment Agency has launched a CO2 calculator online that allows everyone to determine their own footprint. But how do we get people to use the CO2 calculator?
CO2 Campaign
Campaign Logo Graphic Design Illustration Animation
Challenge
Outcome
Every person counts! Various examples show the impact that simple everyday decisions have on our carbon footprint. They sensitise people to the fact that everyone can make a difference and inspire them to use the CO2 calculator to determine their own footprint. The results show what really releases how much CO2 and give everyone simple tools to help shape their own carbon footprint.
Client
Orca Affairs and the German Federal Environmental Agency
Credits
Peter Machat with and for Orca Affairs
