Rotate your views

Corporate Design


How do I create a corporate design that is just as dynamic and clever as the Rotor collective? Rotor Collective is a think tank that scrutinizes social problems, rotates viewpoints, adopts new perspectives, breaks up old patterns and habits and thus develops new approaches to solutions.


A rotor is power and movement. A rotor sets itself and its surroundings in motion. Let’s create movement. With the arrangement of the letters, I create a circle and make the viewers eyes move in a circle. By leaving out an “R” I make the viewer’s brain solve the “puzzle”. The letterhead of the Rotor Collective has to be rotated by 90° so that the text can be read. Every interaction with the Rotor Corporate sets its surroundings in motion – movement, friction, action …


Rotor Collective


Peter Machat