The company’s specialty is developing concepts and stories for product campaigns. Storytelling is and always has been a very emotional process. Of course, there are stories that work purely on logic, but as soon as emotions are involved, the stories get better. So we started to dig deeper and went in search of the true core of their business. What makes the development of ideas and stories work, and what has always been the best place to share stories and ideas? Yes, the fireplace. Warmth, freshly prepared food and good company. And so the image of the fireplace gave the company a soul worthy of a storyteller.