Ten years ago, I had the honor of creating a corporate design for these outstanding attorneys. Several stationery, business cards and graphics later, they asked me if I would be willing to design their new website.
At one of our first meetings, we realized that they were struggling to position themselves and properly describe their assets and strengths.
Communication in a nutshell
Brand Strategy Corporate Design Website
Challenge
Outcome
We started by working out what makes ab&d unique. What are their strengths? What sets them apart from the competition?
They offer the expertise of big law firms while being approachable and personal. The result “clear, smart, personal” was a turning point and helped the law firm to sharpen its profile and position itself correctly.
We designed the communication and the website following to the same principles – the website is flourishing and so is the law firm.
Client
Credits
Peter Machat
